Growth Marketing Director
About Us:
Hussle Technology is a leading sales enablement software for the direct sales industryWe help direct sales teams to optimize data-driven sales strategies, deliver training and onboarding support, track sharable opportunities, and manage content.
We have proudly served the direct sales industry for over 30 yearsWe launched our SaaS Sales Enablement application in 2008 and have a thriving community of enterprise customers, supporting hundreds of thousands of users across 80 markets and 40 languagesWe take pride in the success stories that our clients create and are committed to their growthHussle was recently acquired by Scaleworks, a renowned growth equity provider that aligns with our vision for sustainable expansion.
https:
//hussle.
tech/ />Job Overview:
As a Marketing Director, you will be responsible for driving and executing marketing initiatives with a focus of lead generation strategies to attract, engage, and convert prospective customersYour role will involve developing and implementing targeted campaigns, utilizing various channels, and collaborating with sales, customer support and others to generate high-quality leads and demo opportunities for our sales team.
Responsibilities:
Oversee digital marketing initiatives, including online advertising, SEO, SEM, and social media campaigns.
Develop and execute comprehensive demand generation strategies aligned with business goals.
Plan, create, and execute multi-channel marketing campaigns, including outbound, inbound, partners, brokers, content marketing, social media, webinars, and advertising.
Tailor campaigns to address different stages of the buyer's journey.
Ensure personalized one on one automation on emails, landing pages, mailers and other lead touch points.
Ensure that content aligns with the needs and preferences of the target audience and company messaging.
Work closely with sales teams to ensure seamless lead handoff and alignment on lead qualification criteria.
Utilize analytics to measure campaign performance and optimize for maximum impact.
Implement and optimize marketing automation processes to streamline lead generation.
Leverage marketing automation tools to execute and track campaign effectiveness.
Monitor and analyze key performance indicators to assess the success of demand generation campaigns.
Provide regular reports to management with insights and recommendations for improvement.
Manage the demand generation budget effectively, optimizing spend for maximum return on investment.
Qualifications:
Bachelor's degree in marketing, Business, or a related field preferred.
Proven experience in demand generation in a B2B environment.
Familiarity with marketing automation platforms.
Excellent written and verbal communication skills.
Ability to create compelling messaging for diverse target audiences.
Strong analytical abilities, with the capability to interpret data and make data-driven decisions.
Ability to work collaboratively with teams within the organization.
Creative thinking and problem-solving skills to develop innovative demand generation campaigns.
Competitive compensation with high equity upsideHealth, dental, and vision insurance plansMedical and dependent care flexible spending accountsOpen PTO - we like to keep this simplemaking time for life is important!9 paid standard holidays each year in addition to open PTO401(k) savings plan, with matching contributionsCompany-paid Life, AD&D, and Disability coverageA collaborative, entrepreneurial learning environment with a proven playbookWe are proud to foster a workplace free from discriminationWe strongly believe that diversity of experience, perspectives, and background leads to a better environment for our employees and a better experience for our users and our customersWe are an equal-opportunity employer and do not discriminate against protected characteristicsAll candidates will be given the same consideration.
No visa sponsorship is available for this position #J-18808-Ljbffr Recommended Skills Analytical Automation Communication Creativity Customer Service Data Analysis Apply to this job.
Think you're the perfect candidate? Apply on company site Estimated Salary: $20 to $28 per hour based on qualifications.
Hussle Technology is a leading sales enablement software for the direct sales industryWe help direct sales teams to optimize data-driven sales strategies, deliver training and onboarding support, track sharable opportunities, and manage content.
We have proudly served the direct sales industry for over 30 yearsWe launched our SaaS Sales Enablement application in 2008 and have a thriving community of enterprise customers, supporting hundreds of thousands of users across 80 markets and 40 languagesWe take pride in the success stories that our clients create and are committed to their growthHussle was recently acquired by Scaleworks, a renowned growth equity provider that aligns with our vision for sustainable expansion.
https:
//hussle.
tech/ />Job Overview:
As a Marketing Director, you will be responsible for driving and executing marketing initiatives with a focus of lead generation strategies to attract, engage, and convert prospective customersYour role will involve developing and implementing targeted campaigns, utilizing various channels, and collaborating with sales, customer support and others to generate high-quality leads and demo opportunities for our sales team.
Responsibilities:
Oversee digital marketing initiatives, including online advertising, SEO, SEM, and social media campaigns.
Develop and execute comprehensive demand generation strategies aligned with business goals.
Plan, create, and execute multi-channel marketing campaigns, including outbound, inbound, partners, brokers, content marketing, social media, webinars, and advertising.
Tailor campaigns to address different stages of the buyer's journey.
Ensure personalized one on one automation on emails, landing pages, mailers and other lead touch points.
Ensure that content aligns with the needs and preferences of the target audience and company messaging.
Work closely with sales teams to ensure seamless lead handoff and alignment on lead qualification criteria.
Utilize analytics to measure campaign performance and optimize for maximum impact.
Implement and optimize marketing automation processes to streamline lead generation.
Leverage marketing automation tools to execute and track campaign effectiveness.
Monitor and analyze key performance indicators to assess the success of demand generation campaigns.
Provide regular reports to management with insights and recommendations for improvement.
Manage the demand generation budget effectively, optimizing spend for maximum return on investment.
Qualifications:
Bachelor's degree in marketing, Business, or a related field preferred.
Proven experience in demand generation in a B2B environment.
Familiarity with marketing automation platforms.
Excellent written and verbal communication skills.
Ability to create compelling messaging for diverse target audiences.
Strong analytical abilities, with the capability to interpret data and make data-driven decisions.
Ability to work collaboratively with teams within the organization.
Creative thinking and problem-solving skills to develop innovative demand generation campaigns.
Competitive compensation with high equity upsideHealth, dental, and vision insurance plansMedical and dependent care flexible spending accountsOpen PTO - we like to keep this simplemaking time for life is important!9 paid standard holidays each year in addition to open PTO401(k) savings plan, with matching contributionsCompany-paid Life, AD&D, and Disability coverageA collaborative, entrepreneurial learning environment with a proven playbookWe are proud to foster a workplace free from discriminationWe strongly believe that diversity of experience, perspectives, and background leads to a better environment for our employees and a better experience for our users and our customersWe are an equal-opportunity employer and do not discriminate against protected characteristicsAll candidates will be given the same consideration.
No visa sponsorship is available for this position #J-18808-Ljbffr Recommended Skills Analytical Automation Communication Creativity Customer Service Data Analysis Apply to this job.
Think you're the perfect candidate? Apply on company site Estimated Salary: $20 to $28 per hour based on qualifications.
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